Welcome to My Website!
Life, Career, Passion and Community
My name is Mitzi E. Monroe, a diversified solopreneur, founder and owner of Eldercare
Professionals of New Mexico, an Eldercare Resource Marketing & Consulting company
in the Land of Enchantment.
I help Baby Boomers help their parent’s age-in-place using the consumer-directed model
In 2010, with great hesitation and anxiety, I relocated to New Mexico, Rio Rancho, at the
request of Barbara, an elderly grandfriend in need. What was I thinking? It’s the great
recession; a depression depending on your circumstances. I was happy and living a
predictable life in Vegas.To make matters worse, I broke my foot a week after moving
to the City of Vision ("?")!
With nearly 30 years of experience in the Long Term Care industry, I started Eldercare
Professionals of New Mexico and the Rio Rancho LTC Symposium out of frustration
and necessity two months later. The City of Vision, Rio Rancho, has never had a thriving job
market, dedicated radio station or TV broadcast network to promote small businesses like
mine who are priced out of the traditional advertising market. How can people use your
service if they haven’t heard of it?
The following two-years would roll like a classic A & E Biography of entrepreneurial start-up challenges: politics; greed, sabotage and, “God forsaken middle-class-to-rags downtrodden footsteps;" like too many others, I had to start all over again.
Today, the premise of my brand is, I only focus on what I can do directly through Eldercare Professionals of New Mexico’s business model, reciprocity through the Eldercare Referral Network™ for Independent Caregivers, my creativity online at mitzimonroe.com, and carefully selected distribution for my signature marketing tool with a purpose, FREE Consumer Choice™ Health & Wellness “Lifestyle” Gift Bags for Baby Boomers and their parent’s. A reflection of my understanding of what a sense of community means to: “help me, help you, help us.”
Eldercare Professionals of New Mexico thrives off of the idea I can combine my artistic creativity and business to work, survive and create a means to give back to senior citizens without sacrificing my artistic DNA. Small for-profit businesses have to be creative to maintain the integrity of our purpose without bank loans, non-profit status, and widespread advertising to keep our doors propped open. Arts & Crafts is my artistic solution to sponsor the FREE Health & Wellness "Lifestyle" gift bags I distribute throughout the Greater Albuquerque area.
My interests in crafting began in elementary school at a time when the arts, an imagination and vision were just as important as math and science.
I currently hand make two products: Fire Starters and “vintage style,” Drink Coasters. I think of my creations as Handmade Arts & Crafts for Everyday Giving™. I recycle a portion of the funds to support Free Health & Wellness "Lifestyle" Gift Bags to seniors aging in place.
My assortment of Fire Starter Samplers are a selection of unscented and scented cup cakes and gift wrapped squares made of wood, wax, and my blend of seasonal aromatics for wood burning fireplaces, campfires and outdoor survival packs.
Both items are a great conversation starter and gift idea. In Madam C.J. Walkers words, "I got myself a start by giving myself a start." I'll share my solopreneur journey and thoughts with you in my weekly columns, New Mexico Today™ and Home Care Confidential,™ every Monday afternoon.
I thank you for visiting MitziMonroe.com and want to encourage everyone starting or aspiring to own a solopreneur small business, keep dreaming, it’s never too late to try!
Wishing you Good Health, Peace and a Safe & Happy 2013 with A Prosperous New Year from me to you!
Mitzi E. Monroe, Founder/Owner
Copyright © 2012 Mitzi Monroe
Diversity is the Spice of Life!
Eldercare Resource Marketing Consultant
E-mail Eldercare Resource Marketing Consultant, Mitzi E. Monroe, for an RSVP Promotional Packet:
Messages will be returned Monday thru Friday between 10 am and 3 pm New Mexico time.
Get In The Bag!
3rd Annual LTC Symposium
Marketing Worshop & Luncheon
Friday, March 22, 2013
9:30 am to 11: 30 am & 12 pm to 1:30 pm
Seeking jobs, how to create jobs and
marketing skills to pull it all together?
Email Mitzi for an info packet.
LTC Professionals, Independent Caregivers and Consumers are welcome!
Park Avenue Services for a New Mexico Budget
Personal Lifestyle Concierge & Surgical Aftercare Services.
Licensed flexible Personal Care, Housekeeping & Handywork!
We customize total care. Help is available for caregiver relief over the holiday's, transportation for social outings, and errands to name a few conveniences.
Contact Mitzi, Coordinator for more information